Smart TV

Smart TV - Re-Engaging the Multitasker

Interaction Systems · Visual-First UX · Cross-Device Experiences

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Role & Scope

Senior Interaction Designer for a system-level re-engagement concept for Smart TV, exploring how on-screen interactions can bring distracted viewers back into the TV experience without competing for attention.

Industry Context

Multitasking is now the default TV behavior. Over 70% of viewers use a second device while watching TV — creating moments of distraction, but also new opportunities for re-engagement.

Project Overview

This project explores how Smart TV can design a scalable re-engagement system that:

Lives natively within the TV UI
Feels supportive, not interruptive
Rewards attention with context, interaction, or optional participation

What I Explored -> Design Focus Areas

How people really watch TV today ?
What does the research reveal?
What shapes the design space & guide the experience ?
Where does re-engagement feel most natural?
System Design Experience
What happens after content pauses, ends, or is missed

smart-tv

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