When it comes to designing or redesigning a web portal, I believe it should be designed for usability. In this case, I was optimizing with a focus on simplicity and functionality. I created wireframes and architecture flow with simple navigation that led visitors to complete the desired action, but in a way that feels intuitive.
Keeping colors and text consistent and to a minimum, with visual hierarchy and Branded elements highlighted the essential content, like link buttons, error and communication messages. So that visitors naturally gravitate toward the most important elements and relevant actions first. Looking into Brand values and color palate