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This booth was designed for 3GSM Mobile World Congress Exhibtion in Barcelona 2009, within Barzilai Design Studio for Outsmart company who produces and delivers inspiring visual communication for Exhibitions.


By working as an Exhibition Designer in Barzilai Design a compnay who produces visual communication for world Exhibitions, with international clients all over Europe. I had the chance to experience one of the most challenging, dynamic and exciting projects. With hands on experience of high- quality 3D modeling and rendering. I was working from the initial brief for Kramer Electronics Brand – a company who founded to enter the video era, with a line of over 1,000 innovative products and exhibitions all over the world. The booth was designed to a specific Brands’s requirements to have a portable booth with four departments: Tools, Home, New collections and Meeting area. And with a special area for Sierra brand (sub-company).

One of the biggest challenges was to design a movable, disassembled booth that creates interaction, but at the same time innovative and attractive for business visitors. With functional solutions for� hidden storage place.

In the center of the booth I chose to design an open bar area with 360 degrees access, to make it inviting and attractive� for more visitors to come & see the booth. From the bar area the visitor could absorve all Kramer`s departments and watch the shown displays.

Designed within the ‘Barzilai Design Studio