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ABOUT

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'DESIGNER' is not just my title - it is who I am!


From research to design thinking to fine illustrations. I have been working on diverse projects throughout the entire product life-cycle, ranging from consumers to large corporate enterprises. I approach each project with a user-centered mindset, ensuring that the end result is not only visually appealing but also highly functional and user-friendly. Understanding human factors, functionality and focus on the user-centered design process


WHAT I DO

UX PRODUCT DESIGN
USER BEHAVIOR

I have been researching user behavior, analyzing competitors' and user-test insights to address UX goals. Creating info-architecture, user-flows, intaractive prototypes, wireframes, consistency and desig guideliens.

CREATIVE DESIGN THINKING

My experience includes working from research through final design details. With a focus on human-centered design thinking, creative problem-solving and functionality that improve people's lifes.

UX UI IxD
DESIGN & ILLUSTRATION

With hands-on, comprehensive design experience - both for web and mobile, UI, wireframes, interactive mockups, game environments, illustrations, infographics, icoography, video editing, and effects.

Design Tools

2016-today

UX/UI Design

Adobe XD
Figma
Sketch

2002 - today

Illustrations & Graphics

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom

2003 - 2011

Exhibition & Interior Design

Autodesk 3D Max
Cinema 4D
Autodesk Revit

2009 - 2018

Game Design & Video Editing

After Effects
Premiere Pro
Final Cut Pro
Adobe Animate

2016-today

Basic

GitHub Markdown
Wordpress
HTML CSS

Education and Training

Product Management for AI and Data
Cyber Security

Udemy

2021

Masters Degree - Interactive Design

University of Middlesex in London, England

2010-2011

Bachelor's Degree
Design for Interior Architecture and 3D Environments

The College of Management - School of Design, Israel

2004-2008

Tech Arts Fashion and Design

Vico Art and Design School, Tel Aviv

1997-1999

View full courses list on my LinkedIn

Experience Timeline

  • Senior UX/UI Designer
    WB Games

    Designing for Mobile Game. Develop info-architecture, user flows, wireframes, mockups and prototypes to ensure an intuitive experience within the game. Research and understand players' behavior, experimenting with variations to inform my design decisions. Applying human-centered design thinking and focus on UX interactions, functionality and UI design. Support the Engineering team and create Confluence documentation outlining core functionality and guidelines recommendations. Involved in user testing, leveraging user feedback to improve the design and refine the user experience.

    08/2022- Today

    view my works >
  • UX/UI Designer - Human Factor Specialist
    Blackberry | Cyber Security

    Designing for cyber-security, privacy and productivity apps, both for web and mobile. Involved in research, design thinking through final design details. Considering human factors, usability and accessibility. Information architecture, UI, user flows, wireframes, infographics & illustrations.

    2017-2021

    view my works >
  • UX/UI Interactive Designer
    Gaming| Entertainment

    Gaming | Retail | eCommerce | e-Learning

    I was working as a freelancer across different channels; collaborating with business team members to define requirements, user goals, objectives that must meet product success metrics. Designing to a brief agreed upon with a client - involved from the initial idea through final design and production. Brands: Tesco Publishsing | Bwin Party Entertainment | Compass Group Retail | ScotiaBank | Startups | Barzilai Exhibition Design

    2011-2016

    view my works >
  • MA Design For Interactive Media
    Middlesex University, London, UK

    Courses and research studies:
    User Experience and Ixd
    User Behavior / Consumer & Social Behavior
    Game Design and Interactive Environments
    IOS / Android
    Video Production.
    Teaching experience - The History of Arts and Design. Tools and Techniques.

    2010-2011

    view my research >
  • Bachelor’s Design Interior Architecture & Interactive Environments
    The College of Management- Academic Studies


    Interior Architecture Design for Private, Public and Interactive Environments.
    Visual Product Development and Design.
    History of Art, Design and Architecture.
    Consumer and Social Behavior
    Brand, Marketing.
    Media & Communications.
    Fine Arts: drawing, painting, photography and sculpture.
    Presentation and rendering.
    2D graphics and illustrations
    3D Set Design for interactive environment, TV sets, Theater and Exhibitions.
    Film and Video

    2004-2009

Industry Experience