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I have been fascinated by the blend of aesthetics, architecture, cultures and Product design since childhood. My academic journey started at Fine Arts and Design school, then diving deeper into six years of Bachelor's in Interior Architecture and a Master's in Human Interaction.
Professionally, I have hands-on, comprehensive design experience - working throughout the entire product life-cycle, ranging from consumers to large corporate enterprises.
My philosophy is the core of creating better products for humanity and our ability to contribute to making technology more inclusive and user-friendly. I am driven by a desire for excellence and my problem-solving skills allow me to break down complex design challenges into intuitive experiences. Ensuring the end result is highly functional, visually appealing, accessible to all, and meets product objectives.
I have been researching user behavior analyzing competitors' and user-test insights to address UX goals. Creating info-architecture, user-flows, interactive prototypes, wireframes, design systems & guidelines.
My experience includes working from research through final design details. My focus is on human-centered design thinking, creative problem-solving, and functionality that can help improve people's lives.
With hands-on, comprehensive design experience - both for web and mobile, I create UI components, wireframes, interactive mockups, illustrations, infographics, data visualization, iconography, video editing, and effects.
2002 - today
2003 - 2011
2009 - 2018
University of Middlesex in London, England
The College of Management - School of Design, Israel
Vico Art and Design School, Tel Aviv
Designing for Mobile Game. Develop info-architecture, user flows, wireframes, mockups
and prototypes to ensure an intuitive experience within the game. Research
and understand players' behavior, experimenting with variations to inform my design
Applying human-centered design thinking and focus on UX interactions, functionality
and UI design. Support the Engineering team and create Confluence documentation
outlining core functionality and guidelines recommendations. Involved in user
testing, leveraging user feedback to improve the design and refine the user
Designing for cyber-security, privacy and productivity
apps, both for web and mobile. Involved in research, design thinking through final design
details. Considering human factors, usability and accessibility.
Information architecture, UI, user flows, wireframes, infographics & illustrations.
I was working as a freelancer across different channels;
collaborating with business team members to define requirements, user goals,
objectives that must meet product success metrics. Designing to a brief agreed upon
with a client - involved from the initial idea through final design and production.
Brands: Tesco Publishsing | Bwin Party Entertainment | Compass Group Retail | ScotiaBank | Startups | Barzilai Exhibition Design
Courses and research studies:
User Experience and Ixd
User Behavior / Consumer & Social Behavior
Game Design and Interactive Environments
IOS / Android
Teaching experience - The History of Arts and Design. Tools and Techniques.
Interior Architecture Design for Private, Public and Interactive Environments.
Visual Product Development and Design.
History of Art, Design and Architecture.
Consumer and Social Behavior
Media & Communications.
Fine Arts: drawing, painting, photography and sculpture.
Presentation and rendering.
2D graphics and illustrations
3D Set Design for interactive environment, TV sets, Theater and Exhibitions.
Film and Video