My path into design began with a fascination - how culture, and dsign shape the way we live and connect. Rooted in a deep empathy for human-centered design and accessibility.
This curiosity became a lifelong passion, leading me to graduate Fine Arts and Design school, then deepening my knowledge through academic research and hands-on practice, graduating with a Bachelor’s in Design and a Master’s in Human Interaction Design.
From sculpting pixels as a visual designer to shaping complex systems as a UX thinker, evolving from Visual Design into a holistic UX/UI Product Designer — shaping end-to-end experiences. I’ve worked across industries like gaming, cybersecurity, education and e-learning, building design systems, improving accessibility, solving real-world design challenges alongside cross-functional teams.
Today, I continue to evolve by exploring the latest trends in Product Design and Human-Computer Interaction—diving into the fusion of physical and digital realms, AI-driven adaptive interfaces, and the technical foundations that bridge design with prompt engineering.
Professionally, I have comprehensive design experience - working throughout the entire product life-cycle, ranging from consumers, start-ups to large corporate enterprises.
My philosophy is the core of creating better products for humanity and our ability to contribute to making technology more inclusive and user-friendly.
I am driven by a desire for excellence and my problem-solving skills allow me to break down complex design challenges into intuitive experiences.
Ensuring the end result is highly functional, visually appealing, accessible to all, and meets product objectives.
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I have been researching user behavior analyzing competitors' and user-test insights to address UX goals. Creating info-architecture, user-flows, interactive prototypes, wireframes, design systems & guidelines.
My experience includes working from research through final design details. My focus is on human-centered design thinking, creative problem-solving, and functionality that can help improve people's lives.
With hands-on, comprehensive design experience - both for web and mobile, I create UI components, wireframes, interactive mockups, illustrations, infographics, data visualization, iconography, video editing, and effects.
UX Tools
Illustrations & Graphics
3D Design
Video & Animate
Basic Coding
Udemy
2021
University of Middlesex in London, England
2010-2011
The College of Management - School of Design, Israel
2004-2008
Vico Art and Design School, Tel Aviv
1997-1999
Designing for Mobile Strategy Game. Applying human-centered design thinking and focus on UX interactions, functionality
and UI design. Involved in user testing, leveraging user feedback to improve the design and refine the user
experience.
08/2022- 10/2023
Designing for both for web and mobile. Involved in research, design thinking from concept to final design
details. Considering human factors, usability and accessibility.
01/2017-12/2021
I was working as a freelancer across different channels;
collaborating with business team members to define requirements, user goals,
objectives that must meet product success metrics. Involved from the initial idea through final design and production.
Brands: Hatch eLearning Tesco Publishsing | Bwin Party Entertainment | Compass Group Retail | ScotiaBank | Startups | Barzilai Exhibition Design
2011-2016
Courses and research studies:
User Experience and Ixd
User Behavior / Consumer & Social Behavior
Game Design and Interactive Environments
IOS / Android
Video Production.
Teaching experience - The History of Arts and Design. Tools and Techniques.
2010-2011
Interior Architecture Design for Private, Public and Interactive Environments.
Visual Product Development and Design.
History of Art, Design and Architecture.
Consumer and Social Behavior
Brand, Marketing.
Media & Communications.
Fine Arts: drawing, painting, photography and sculpture.
Presentation and rendering.
2D graphics and illustrations
3D Set Design for interactive environment, TV sets, Theater and Exhibitions.
Film and Video
2004-2009
