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'DESIGNER' is not just my title - it is who I am!


I have been fascinated by the blend of aesthetics, architecture, cultures and Product design since childhood. My academic journey started at Fine Arts and Design school, then diving deeper into six years of Bachelor's in Interior Architecture and a Master's in Human Interaction.
Professionally, I have hands-on, comprehensive design experience - working throughout the entire product life-cycle, ranging from consumers to large corporate enterprises.
My philosophy is the core of creating better products for humanity and our ability to contribute to making technology more inclusive and user-friendly. I am driven by a desire for excellence and my problem-solving skills allow me to break down complex design challenges into intuitive experiences. Ensuring the end result is highly functional, visually appealing, accessible to all, and meets product objectives.

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WHAT I DO

UX PRODUCT DESIGN
USER BEHAVIOR

I have been researching user behavior analyzing competitors' and user-test insights to address UX goals. Creating info-architecture, user-flows, interactive prototypes, wireframes, design systems & guidelines.

CREATIVE DESIGN THINKING

My experience includes working from research through final design details. My focus is on human-centered design thinking, creative problem-solving, and functionality that can help improve people's lives.

UX UI IxD
DESIGN & ILLUSTRATION

With hands-on, comprehensive design experience - both for web and mobile, I create UI components, wireframes, interactive mockups, illustrations, infographics, data visualization, iconography, video editing, and effects.

Design Tools

UX Tools

Adobe XD
Figma
Sketch
Zeplin
Miro
Confluence

Illustrations & Graphics

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Affinity Designer
Canva

3D Design

Autodesk 3D Max
Autodesk Revit
Cinema 4D
Blender

Video & Animate

After Effects
Premiere Pro
Final Cut Pro
Adobe Animate

Basic Coding

GitHub Markdown
Wordpress
HTML CSS

Education and Training

Product Management for AI and Data
Cyber Security

Udemy

2021

Masters Degree - Interactive Design

University of Middlesex in London, England

2010-2011

Bachelor's Degree
Design for Interior Architecture and 3D Environments

The College of Management - School of Design, Israel

2004-2008

Tech Arts Fashion and Design

Vico Art and Design School, Tel Aviv

1997-1999

View full courses list on my LinkedIn

Experience Timeline

  • Senior UX/UI Designer
    WB Games

    Designing for Mobile Strategy Game. Applying human-centered design thinking and focus on UX interactions, functionality and UI design. Involved in user testing, leveraging user feedback to improve the design and refine the user experience.

    08/2022- Today

    view my works >
  • UX/UI Designer - Human Factor Specialist
    Blackberry | Cyber Security

    Designing for both for web and mobile. Involved in research, design thinking from concept to final design details. Considering human factors, usability and accessibility.

    01/2017-12/2021

    view my works >
  • UX/UI Interactive Designer
    Gaming| Entertainment|
    eCommerce | e-Learning | Startups

    I was working as a freelancer across different channels; collaborating with business team members to define requirements, user goals, objectives that must meet product success metrics. Involved from the initial idea through final design and production. Brands: Hatch eLearning Tesco Publishsing | Bwin Party Entertainment | Compass Group Retail | ScotiaBank | Startups | Barzilai Exhibition Design

    2011-2016

    view my works >
  • MA Design For Interactive Media
    Middlesex University, London, UK

    Courses and research studies:
    User Experience and Ixd
    User Behavior / Consumer & Social Behavior
    Game Design and Interactive Environments
    IOS / Android
    Video Production.
    Teaching experience - The History of Arts and Design. Tools and Techniques.

    2010-2011

    view my research >
  • Bachelor’s Design Interior Architecture & Interactive Environments
    The College of Management- Academic Studies


    Interior Architecture Design for Private, Public and Interactive Environments.
    Visual Product Development and Design.
    History of Art, Design and Architecture.
    Consumer and Social Behavior
    Brand, Marketing.
    Media & Communications.
    Fine Arts: drawing, painting, photography and sculpture.
    Presentation and rendering.
    2D graphics and illustrations
    3D Set Design for interactive environment, TV sets, Theater and Exhibitions.
    Film and Video

    2004-2009

Industry Experience