Menu

WHAT I DO

End-to-End UX
Product Design Thinking

I design products from discovery through delivery - grounded in user behavior, research insights, and strategic thinking. My process includes information architecture, user flows, prototypes, wireframes, and scalable design systems.

Reasearch
Emerging Technologies
Business Strategy

Grounded in research, shaped by innovation. I connect human needs with business goals exploring how emerging technologies and ecosystems—enhance the way people interact. I focus on designing purposeful experiences rooted in empathy and real-world impact.

UI IxD
Visual Storytelling
Interaction Design
& Illustrations

With hands-on, comprehensive design experience - both for web and mobile, I create UI components, wireframes, interactive mockups, illustrations, infographics, data visualization, iconography, video editing, and effects.

My Journey

From visual storytelling to end-to-end product design.

My journey into design began with a fascination for how culture and design shape human experience, evolving naturally into a deeper empathy for human-centered design and accessibility.
This curiosity became a lifelong pursuit. I graduated from Fine Arts and Design school, later expanded this foundation through academic research and hands-on practice, earning a Bachelor’s in Design and a Master’s in Human Interaction Design.

Practice

Rooted in a deep empathy for human-centered design & accessibility, over the years, I’ve evolved from visual designer to holistic UX/UI Product Designer, shaping end-to-end experiences across the entire product life cycle. From early discovery and strategy, to prototyping, testing, and final delivery. I transform complexity into clarity through data-driven insight, user research, & strategic design thinking - Crafting engaging, functional, and accessible solutions that meet user needs & business goals across platforms. Today, I continue to grow by exploring the evolving landscape of Product Design and Human-Computer Interaction — from AI-driven adaptive interfaces to the future of mixed physical and digital experiences.

Philosophy

I’m fascinated by the intersection of creativity and technology, and how design can shape tomorrow’s human-machine relationships. My philosophy centers on creating better products for humanity. I believe design is both a responsibility and a craft — a way to make technology more accessible, empathetic, and intuitive.

Driven by empathy. Defined by imagination.
Designer is not just my title — it’s who I am!


Let's Connect


Education and Training

MBA AI

Rutgers University, NJ USA

MA - Human Interaction Design

MDX University, London, England

B.Design Interior Architecture & 3D Environments

The College of Management - School of Design

Fine Arts Fashion and Design

Art and Design School

VISIT MY LINKEDIN TO EXPLORE MORE

Experience Timeline

  • Senior UX/UI Designer
    WB Games

    Designing for Mobile Strategy Game. Applying human-centered design thinking and focus on UX interactions, functionality and UI design. Involved in user testing, leveraging user feedback to improve the design and refine the user experience.

    08/2022- 10/2023

    view my works >
  • UX/UI Designer - Human Factor Specialist
    Blackberry | Cyber Security

    Designing for both for web and mobile. Involved in research, design thinking from concept to final design details. Considering human factors, usability and accessibility.

    01/2017-12/2021

    view my works >
  • UX/UI Interactive Designer
    Gaming| Entertainment|
    eCommerce | e-Learning | Startups

    I was working as a freelancer across different channels; collaborating with business team members to define requirements, user goals, objectives that must meet product success metrics. Involved from the initial idea through final design and production. Brands: Hatch eLearning Tesco Publishsing | Bwin Party Entertainment | Compass Group Retail | ScotiaBank | Startups | Barzilai Exhibition Design

    2011-2016

    view my works >
  • MA Design For Interactive Media
    Middlesex University, London, UK

    Courses and research studies:
    User Experience and Ixd
    User Behavior / Consumer & Social Behavior
    Game Design and Interactive Environments
    IOS / Android
    Video Production.
    Teaching experience - The History of Arts and Design. Tools and Techniques.

    2010-2011

    view my research >
  • Bachelor’s Design - Interior Architecture - Interactive Environments


    Interior Architecture Design for Private, Public and Interactive Environments.
    Visual Product Development and Design.
    History of Art, Design and Architecture.
    Consumer and Social Behavior
    Brand, Marketing.
    Media & Communications.
    Fine Arts: drawing, painting, photography and sculpture.
    Presentation and rendering.
    2D graphics and illustrations
    3D Set Design for interactive environment, TV sets, Theater and Exhibitions.
    Film and Video

Industry Experience

5y

Gaming
Entertainment
TV and Media

5y

Cyber Security
Productivity and Privacy
eLearning

2y

eCommerce
Finance & Banking
Fitness & Lifestyle
Design Agencies

1y

Architecture & Exhibitions
Event Management

Design Tools

UX Tools

Adobe XD
Figma
Sketch
Zeplin
Miro
Confluence

Illustrations & Graphics

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Affinity Designer
Adobe Firefly
Canva

3D Design

Autodesk 3D Max
Autodesk Revit
Cinema 4D
Blender

Video & Animate

After Effects
Premiere Pro
Final Cut Pro
Adobe Animate

Basic Coding

GitHub Markdown
Wordpress
HTML CSS


VIEW MY RESUME
VISIT MY LINKEDIN
VIEW MY PORTFOLIO