3D Exhibition Design

Designing Across Physical and Digital Environments

Spatial UX · Brand Experience · Interactive Kiosks · Service Touchpoints

Role

Exhibition and spatial design

Contribution

Concept development, spatial planning, sketching, 3D modeling, and exhibition design

Design approach

Translated brand identity considering physical 3D exhibition space with interactive digital touchpoints

Experience

Product discovery, digtial and in person interactions, service support, and client connections

Key Elements

Kiosks, touchscreens, product displays, sales areas, service seating

Overview

Designing a connected experience across space, interface, brand, and service.

This work was completed during my architecture and exhibition-design work at Barzilai Design Studio. I contributed to concept development, sketches, spatial planning, 3D modeling, brand elements, and exhibition graphics for international audiences.

Translating a brand identity into an experience system that guides people through physical spaces, digital exploration points, product information, and conversation areas.

Outsmart / 3GSM

The Design Challenge

Bring brand, products, and people into one experience.

The exhibition needed to communicate the company's identity, present products clearly, support digital exploration, and create space for both quick visitor interactions and longer sales or service conversations.

The work combined the concerns of spatial design and UX: visibility, wayfinding, interaction points, information hierarchy, and the transition from self-directed exploration to human conversation.

From Logo to Spatial Concept

The exhibition form grew from the shape and geometry of the company logo.

The Outsmart exhibition concept connected brand identity, spatial form, product information, interactive screens, and conversation areas into one visitor experience for 3GSM World Congress in Barcelona, Spain.

Translating logo geometry into a built brand environment.

Logo Geometry

Study the visual form of the mark: curves, repeated shapes, angles, proportions, and the red-and-white brand rhythm.

Exploratory Sketches

Extract shapes and test how a flat identity could become walls, openings, overhead forms, and display moments.

Spatial Form

Translate the selected geometry into a booth footprint, structural volume, product wall, and service counter.

Visitor Experience

Plan how people enter, scan, explore product information, use screens, sit, discuss, and continue the relationship.

Translating logo geometry into a built brand environment.

Footprint and Circulation

The form organized movement from the open aisle into product exploration, touchscreens, and seated conversations.

Information Hierarchy

Large brand surfaces worked from a distance, while product graphics, displays, and screen content supported closer inspection.

Physical + Digital System

Kiosks, touchscreens, product walls, and service seating were planned as connected parts of the same visitor journey.

Designing the Visitor Journey

Physical and digital touchpoints worked together instead of acting as separate moments.

Visitors could read the brand from the aisle, enter the space through a clear visual path, explore products through displays and screens, then move into sales or service conversations when they needed more context.

Digital Layer

Touchscreens, kiosks, and interactive product information extended the physical booth into a self-guided information layer.

Explore

Product displays supported quick scanning and self-directed discovery before a visitor needed staff support.

Interact

Touchscreens and kiosks let visitors access additional product information at the point of interest.

Discuss

Sales seating and counters created natural places for deeper conversations after initial exploration.

Connect

Service areas allowed visitors to ask questions, continue the relationship, and move from interest to next steps.

Remember

The strong overhead form and repeated brand geometry made the booth recognizable within a dense exhibition hall.

The visitor path moves from a strong brand threshold into product displays, screens, and conversation areas..

The final spatial concept shows how brand form, product hierarchy, touchscreens, seating, and sales/service zones were treated as one integrated experience.

Outsmart exhibition view showing entry path, product graphics, display counters, touchscreens, and visitor scale — The visitor path moves from a strong brand threshold into product displays, screens, and conversation areas.

Outsmart exhibition side view showing product wall, digital screens, service counter, and seating — Digital touchpoints were placed near product storytelling and service seating so people could move between exploring, asking, and discussing.

Design Decisions and Outcome

The final exhibition was constructed and used in a live exhibition environment at the 3GSM World Congress in Barcelona, Spain.

Brand as Structure

The company mark informed the booth's visible shape, not just the graphics applied to it.

Digital as Context

Screens and kiosks supported product exploration at the moment visitors were already looking, touching, and asking questions.

Service as Space

Conversation areas were planned as part of the experience, giving sales and support interactions a clear place in the journey.

Kramer Electronics

Kramer Electronics Exhibition

A modular exhibition system for product discovery, digital displays, and business conversations.

Kramer Electronics had a large product portfolio and needed a portable exhibition environment that could organize multiple departments while staying open, visible, and useful for business visitors.

Designed within Barzilai Design Studio, the concept included Kramer Tools, Kramer Home, new collections, a meeting area, a welcome stand, a central bar, screens on multiple sides, hidden storage, and a dedicated area for the SierraVideo sub-brand.

Kramer Electronics exhibition rendering showing modular product zones, digital screens, central meeting area, and SierraVideo stand — The Kramer concept organized a broad product portfolio into a spatial system of entry points, display zones, screens, meeting areas, and a branded sub-company area.

The Design Challenge

Create a movable booth that felt structured, interactive, and welcoming.

The challenge was to design a booth that could be disassembled and transported while still feeling like a cohesive branded environment. It needed to attract visitors, support product demos, hide storage, and create comfortable places for business conversations.

Developing the Spatial System

The form, zones, and visitor path were developed as one experience system.

The concept balanced a clear central gathering point with perimeter product zones, visible digital displays, and branded thresholds that helped visitors understand where to go next.

Initial Inspiration

Start from Kramer brand requirements, product families, and the need for a portable exhibition structure.

Early Sketches

Explore how departments, screens, storage, seating, and the SierraVideo area could fit into one navigable layout.

Functional Zoning

Separate product families while keeping sightlines open from the central meeting and bar area.

Visitor Circulation

Invite people in from multiple sides, let them discover products independently, then guide them toward demos and discussions.

Image Needed

Image needed: Kramer initial inspiration board showing brand references, product families, modular booth requirements, and sub-brand relationship.

Image Needed

Image needed: Early Kramer sketches showing the central bar, visitor circulation, hidden storage, departmental zones, and screen placements.

WelcomeEntry points and branded signage made the booth visible from the aisle.
ExploreProduct walls grouped Tools, Home, and new collections for self-directed discovery.
InteractScreens and digital displays supported product demos and additional information.
DiscussThe central bar and seating gave visitors a clear place for sales conversations.
ServiceStorage and support functions were integrated into the booth without interrupting the visitor path.
Sub-brandSierraVideo had a dedicated presence while still belonging to the larger Kramer system.

Final Spatial Concept

The renderings document how the system worked from multiple visitor viewpoints.

Together, the views show the exhibition as a product interface: each side exposes different information, screens, departments, and entry points while the center remains available for conversation.

Front elevation of the Kramer exhibition showing SierraVideo, Kramer product families, central tower, and service areas — Elevation view showing how departments, signage, and product groupings were arranged across the booth frontage.

Kramer exhibition interior view with central bar, seating, product zones, and digital screens — The central bar and seating area provided 360-degree access and let visitors see the surrounding product zones and screens.

Kramer exhibition view showing product display areas and large screens — Product and display areas were arranged for quick scanning from the aisle.

Kramer exhibition alternate view showing modular structure and branded display zones — Rounded structural frames helped unify separate departments into one branded system.

Kramer exhibition perspective showing visitor entry, central meeting area, and display screens — Multiple open sides supported visitor circulation from different hall directions.

Kramer exhibition rendering showing product wall and digital display placement — Product walls combined physical samples, labels, and screen-based information.

Kramer exhibition rendering showing side view of modular branded booth components — Modular elements supported portability while preserving a consistent branded rhythm.

Kramer exhibition rendering showing product cabling display and branded zones — Product-specific displays gave technical information a defined place in the environment.

Image Needed

Image needed: Close-up of Kramer digital displays or kiosk content showing how screen-based product exploration supported the physical displays.

Image Needed

Image needed: Annotated Kramer circulation/zoning diagram showing entry points, product areas, central discussion zone, storage, and SierraVideo area.