Smart TV
Re-Engaging the Multitasker

Role & Scope

Senior Interaction Designer for a visual-first, system-level re-engagement concept for Smart TV, exploring how on-screen interactions can bring distracted viewers back into the TV experience without competing for attention.

Industry Context

Multitasking is now the default TV behavior. Over 70% of viewers use a second device while watching TV — creating moments of distraction, but also new opportunities for re-engagement.

Project Overview

This project explores how Smart TV can design a scalable re-engagement system that:

• Lives natively within the TV UI
• Feels supportive, not interruptive
• Rewards attention with context, interaction, or optional participation

What I Explored -> Design Focus Areas

• How people really watch TV today ?
• What does the research reveal?
• What shapes the design space & guide the experience ?
• Where does re-engagement feel most natural?
• System Design Experience
• What happens after content pauses, ends, or is missed