Experience Description

• Research UX/UI Design - Freelancer
  | 02/2024 - Today
  Instructional, eLearning, Webinars, Start-ups
• • Research stay up-to-date with the latest design, emerging technologies, and trends.
  Actively engage in the eLearning community and webinars to gain insights from industry leaders on Design & IxD advancements.
  Mastering Design tools & exploring AI-driven design & the future of Human Interactio Design.
  • Instructional Designimplement materials for comprehensive lesson plans tailored to accommodate learners from diverse backgrounds and varying levels of expertise. Developed instructional content on visual communication & guiding creativity, design thinking processes, visual communication, design systems, typography, color theory, and layout.
  • Design work with early-stage startups to support, hand-on with Visual & UX Design processes.


• Sr UX/UI Product Designer
  | 08/2022 - 11/2023
  Warner Bros Discovery
• • Collaborate with cross-functional team members to gather information, conduct competitor research & analyze user behavior. Understand the customers/stakeholders, business requirements, and technologies. Use my design thinking to consider company values and find creative solutions that work, both for the product and the brand.
  • Applying human-centered design implementation to focus on intuitive functionality and developing a unified Design System. Create components to ensure a cohesive & user-friendly experience throughout the product ecosystem. Produce user flows, info-architecture, wireframes, mockups, and prototypes to enhance overall user experience. Design user-friendly and visually appealing features and components that contribute to the product's improvement.
  • Document core functionality and guidelines recommendations in Figma, Miro & Confluence for team reference. Establishing a shared understanding of design principles and guidelines, fostering an organized workflow for seamless integration across diverse teams.
  • Support the Engineering team & test the implemented designs while ensuring user accessibility is maintained. Coordinate between teams, effectively bridging communication gaps and enhancing collaboration.
  • Participate in user testing sessions to gather insights and leverage user feedback to enhance the design.
  


• Senior UX/UI | Visual Designer | eLearning
  | 04/2022 - 07/2022
  Hatch Early Child Education |
• • Supporting the ongoing evolution and merger of multiple e-learning products into one Brand. Creating a Brand Identity & enhancing the user experience across all products to help create friendly interactions and intuitive experiences.
  • Maintaining design system components to ensure consistency. Support discussions with engineering to ensure a common understanding of the outcomes. Sharing feedback and design recommendations to help create friendly interactions and intuitive experiences.
  


• Senior UX/UI Product Designer & Visual
  | 01/2017 - 10/2021
  BlackBerry
• • Multichannel Collaboration- Worked across different channels in the company: designing for IoT, Cybersecurity Privacy, Productivity, and Gamification.
  • Holistic Considerations for human factors, user research/ usability, and accessibility
  Create user-centered and intuitive Design solutions to simplify complex data structures & optimize user workflows. Including responsive web & mobile (IOS/ Android) for customer-facing platforms and applications. Considering accessibility & ensuring a cohesive experience across various devices and platforms.
  • Ensuring a consistent & delightful user experience while considering platform-specific design guidelines and maintaining a unified brand identity.
  • Leading a Design System across all products & developed design system guidelines for accessibility and visual aesthetics in both dark and light backgrounds.
  • Conducting case studies & researchto address challenges related to dark & light theme usage.
  • Comprehensive Design considerations from information architecture, user flows, wireframes, UI components, infographics, and data visualizations.
  • Conceptual Prototyping - Collaborated with the innovation team to generate conceptual prototypes for new features and products.
  • Supporting the Engineering team and ensuring effective implementation.
  • Visual Data Representation Collaborate with cybersecurity teams to translate data insights into visually compelling graphics. Design engaging and informative infographics and data visualizations to simplify complex concepts. Crafted a tailored experience for first-time users, including intro screens, empty-data visualization, iconography with a tutorial and helpful tool-tip system.
  • Brand Guidelines - provided occasional support to the Brand team by contributing to product design guidelines and company branding materials.
  • Mentorship and Guidance for junior colleagues - by understanding the design problems that need solving and offering Guidance and feedback to support their work.


• UX/UI Product Design & Architecture
  | 10/2016 - 12/2016
  Scotia Bank
• Working part of the Universal Lab team - supporting Scotiabank’s mobile App. Designing wireframes & interactive prototypes for a facing iPad application that redefines the future of banking for self-service.


• UX/UI Research | Visual Design & Video Editing
  | 01/2016 - 04/2016
  Compass Group
• Collaborate with business team members to define requirements and establish user goals, objectives, and success metrics to ensure product success. Design user-centered experiences through usability research and design thinking for mobile, tablet, web, and kiosk platforms. Include journey maps, personas, wireframes, UI elements, illustrations, iconography, and interactive kiosks. Occasionally assisting with video and sound editing for promos. Collaboration with engineering teams to understand the technical constraints. Exposure to Agile methodologies.


• UI Interactive Designer & Illustrator
  | 01/2014 - 07/2014
  Wizits Ltd Game Studio
• Illustrating UI and iconography for game elements and story themes. Creating animations and video for publishing. Designing for a game that runs both on the web and mobile.


• Interactive Digital Designer & Illustrator
  | 09/2012 - 03/2013
  BWIN Party Digital Media and Entertainment
• Producing conceptual designs for all Brand elements in the business. Considering localization for a copy that was translated and published in more than 22 languages worldwide. Choosing the appropriate style to agreed standards & time frames; ensuring that the creative produced of high quality and supports the Brand’s guidelines.


• Digital Designer
  | 08/2011 - 09/2012
  Tesco - Publishing
• Working part of a major business transformation and re-launch, within the Web Publishing and Merchandising team. Designing web pages, banners, newsletters, icons, visual navigation and other online graphics and illustrations. Responsible for creating visual appeal for the new website, in departments such as Clothing, Beauty, Home, Technology, Gaming, Sports and more. Finding creative and innovative visual solutions, with designs that identifies with the target audience, supporting costumer journeys and meeting the Brand`s guidelines.