Experience Description

• MBA AI | HCI Research | Product Design Consultant
  | 03/2024 - Today
  Rutgers University | Early-Stage Startup
• • Rutgers University research AI & how innovations can bring people closer together — bridging the physical and digital worlds in meaningful ways. Explore the latest trends & emerging technologies in Product Design & Human-Computer Interaction (HCI & IxD), conversational design & adaptive interfaces, AI prompt engineering and the technical foundations as essential building blocks.
  • IxDF Instructional Design | Visual Communication & Design Thinking - Create instructional content on visual communication, guiding creativity, design thinking processes, case studies, design systems, typography & color theory for students at various stages of their creative journey from diverse backgrounds and varying levels of expertise.
  • Design Consulting Collaborate with an early-stage startup to drive end-to-end product design, from research, ideation to execution. Create data-driven workflows that support growth. With hands-on Design & polished experiences considering accessibility standards & AI-driven workflows, adaptive interfaces that optimize user interactions.
• 🔗 Presentation at IxDF on Strategic UX & Design Thinking


• Sr UX/UI Product Designer
  | 08/2022 - 11/2023
  Warner Bros Discovery
• • Collaborate with cross-functional team members to gather information, conduct competitor research & analyze user behavior. Understand the customers/stakeholders, business requirements, and technologies. Use my design thinking to consider company values and find creative solutions that work, both for the product and the brand.
  • Applying human-centered design implementation to focus on intuitive functionality and developing a unified Design System. Create components to ensure a cohesive & user-friendly experience throughout the product ecosystem. Produce user flows, info-architecture, wireframes, mockups, and prototypes to enhance overall user experience. Design user-friendly and visually appealing features and components that contribute to the product's improvement.
  • Document core functionality and guidelines recommendations in Figma, Miro & Confluence for team reference. Establishing a shared understanding of design principles and guidelines, fostering an organized workflow for seamless integration across diverse teams.
  • Support the Engineering team & test the implemented designs while ensuring user accessibility is maintained. Coordinate between teams, effectively bridging communication gaps and enhancing collaboration.
  •Participate in user testing sessions to gather insights and leverage user feedback to enhance the design. Integrating customer feedback into refinements that increased engagement and satisfaction.
  • Project Management - partner with Managers & Stakeholders to review project requests, and monitor design workload & progress. Balancing priorities across multiple initiatives to develop plans & action items for all design-related initiatives to ensure timely delivery and quality.
  • Achievement: Designed a unified Design System that improved visual consistency, accessibility, and efficiency across the product ecosystem, reducing clutter. Ensuring consistency & improved product usability by simplifying navigation flows and implementing intuitive patterns, to help increase user engagement
🔗 Explore My Work for WB


• Sr UX/UI Product Designer eLearning
  | 11/2021 - 07/2022
  Hatch Early Child Education - hatchearlylearning.com | Coaching Platform - coaching.com |
• • Supporting the ongoing evolution and merger of multiple e-learning products into one Brand. Creating a Brand Identity & enhancing the user experience across all products to help create friendly interactions and intuitive experiences.
  • Maintaining design system components to ensure consistency. Support discussions with engineering to ensure a common understanding of the outcomes. Sharing feedback and design recommendations to help create friendly interactions and intuitive experiences.
  


• Sr UX/UI Product Designer
  | 01/2017 - 10/2021
  BlackBerry
• • Multichannel Collaboration- Worked across different channels in the company: designing for IoT, Cybersecurity Privacy, Productivity, and Gamification. Navigated between business goals and technical constraints by proposing customer-driven alternatives backed by usability insights and stakeholder alignment.
  • Holistic Considerations for human factors, user research/ usability, and accessibility
  Create user-centered and intuitive Design solutions to simplify complex data structures & optimize user workflows. Including responsive web & mobile (IOS/ Android) for customer-facing platforms and applications. Considering accessibility & ensuring a cohesive experience across various devices and platforms.
  • Ensuring a consistent & delightful user experience while considering platform-specific design guidelines and maintaining a unified brand identity.
  • Leading a Design System across all products & developed design system guidelines for accessibility and visual aesthetics in both dark and light backgrounds.
  • Conducting case studies & research to address challenges related to dark & light theme usage.
  • Comprehensive Design considerations from information architecture, user flows, wireframes, UI components, infographics, and data visualizations.
  • Conceptual Prototyping - Collaborated with the innovation team to generate conceptual prototypes for new features and products.
  • Supporting the Engineering team and ensuring effective implementation.
  • Visual Data Representation Collaborate with cybersecurity teams to translate data insights into visually compelling graphics. Design engaging and informative infographics and data visualizations to simplify complex concepts. Crafted a tailored experience for first-time users, including intro screens, empty-data visualization, iconography with a tutorial and helpful tool-tip system.
  • Brand Guidelines - provided occasional support to the Brand team by contributing to product design guidelines and company branding materials.
  • Mentorship and Guidance for junior colleagues - by understanding the design problems that need solving and offering Guidance and feedback to support their work.
• 🔗 Explore My Study of Color & Accessibility for BlackBerry HUB+
• 🔗 Explore My Work for SecuSUITE Mobile Communication
• 🔗 Explore My Work for BlackBerry's Brand & Marketing
• 🔗 Explore My Work for BlackBerry Web
• 🔗 Explore My Work for BlackBerry HUB+ Onboarding & Empty Data Illustrations
• 🔗 Explore My Work for BlackBerry HUB+ Security Data Visualization


• UX Research | UI Design | Visual Designer - Contract
  | 01/2016 - 12/2016
  Compass Group Studio [Mayo Clinic, TJX, Companies, Toronto Zoo]
  Scotia Bank
• Working part of the Universal Lab team- supporting Scotiabank's mobile App. Designing wireframes and interactive prototypes for a facing iPad application that redefines the future of banking for self-service. Using research-informed information, architecture & interaction patterns to simplify complex workflows with a focus on product growth, customer registration, account management & subscriptions. Collaborate with business team members to define requirements and establish user goals, objectives, and success metrics to ensure product success. Design user-centered experiences through usability research and design thinking for mobile, tablet, web, and kiosk platforms. Include journey maps, personas, wireframes, UI elements, illustrations, iconography, and interactive kiosks. Occasionally assisting with video and sound editing for promos. Collaboration with engineering teams to understand the technical constraints. With exposure to Agile methodologies.
• 🔗 Explore My Work for Customer Satisfaction
• 🔗 Explore My Work for TJX


• Interactive Digital Designer 2D Illustrator | 3D Design
  | 2010-2014
  Design Agency | Media & TV | Events & Exchibitions | e-Commerce & Retail
• • Contributed as a designer within a Design Agency, Photography, and Exhibition Studio, working with international clients across Europe and North America. • Involved in projects across all areas of communications: Print, Web, Online, 3D & 2D graphics. Creating well-rounded designs that match everybody`s high standards - both clients and internal stakeholders. • Collaborating closely with cross-functional teams—including copywriters, photographers, creative directors, developers, and producers. Finding creative solutions for designs that communicated with the target audience and the brand's guidelines. • Create digital assets such as web pages, banners, newsletters, icons, & interactive graphics that strengthen brand presence and engage users globally. Integrate localization and cultural adaptation, with designs published in 22+ languages. • Extended contributions beyond design into video production and motion graphics, assisting producers with editing, effects, set design, and visual storytelling for broadcast and exhibitions
  
  Achievement: Contributed to the design of an exhibition for Outsmart Telecom Corporation that was selected through a public competition and showcased at the 3GSM Mobile World Congress in Barcelona, raising the client's international profile and demonstrating the studio’s creative leadership.
• 🔗 Explore My Work for Beauty Spa Campaign
• 🔗 Explore My Work for 3D Exhibition Design
• 🔗 Explore My Work for Interior Illustrations
• 🔗 Explore My Work for Game Illustrations