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MBA AI | Research | AI Experience Product Design
| 03/2024 - Today
Instructional, eLearning, Webinars, Start-ups
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• Rutgers University Research AI & how innovations can bring people closer together — bridging the physical and digital worlds in meaningful ways. Exploring the latest design trends & emerging technologies in Product Design & Human-Computer Interaction (HCI & IxD), conversational design & adaptive interfaces, with hands-on research in AI-driven experiences and the technical foundations as essential building blocks.
• IxDF Instructional Design | Visual Communication & Design Thinking - Create instructional content on visual communication, guiding creativity,
design thinking processes, case studies, design systems, typography & color theory for students at various stages of their creative journey from
diverse backgrounds and varying levels of expertise.
• Design Consulting Collaborate with an early-stage startup to support hands-on Visual, UX Design & Research, contributing to product design
from ideation to execution. Considering AI-driven workflows, and adaptive interfaces that optimize user interactions.
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Sr UX/UI Product Designer
| 08/2022 - 11/2023
Warner Bros Discovery
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• Collaborate with cross-functional team members to gather information, conduct competitor
research & analyze user behavior.
Understand the customers/stakeholders, business requirements, and technologies. Use my
design thinking to consider company
values and find creative solutions that work, both for the product and the brand.
• Applying human-centered design implementation to focus on intuitive functionality and
developing a unified Design System. Create
components to ensure a cohesive & user-friendly experience throughout the product ecosystem.
Produce user flows, info-architecture,
wireframes, mockups, and prototypes to enhance overall user experience. Design user-friendly
and visually appealing features and
components that contribute to the product's improvement.
• Document core functionality and guidelines recommendations in Figma, Miro & Confluence for
team reference. Establishing a shared
understanding of design principles and guidelines, fostering an organized workflow for
seamless integration across diverse teams.
• Support the Engineering team & test the implemented designs while ensuring user
accessibility is maintained. Coordinate between
teams, effectively bridging communication gaps and enhancing collaboration.
•Participate in user testing sessions to gather insights and leverage user feedback to enhance the design. Integrating customer feedback into refinements that increased engagement and satisfaction.
• Project Management - partner with Managers & Stakeholders to review project requests, and monitor design workload & progress.
Balancing priorities across multiple initiatives to develop plans & action items for all design-related initiatives to ensure timely delivery and
quality.
• Achievement: Designed a unified Design System that improved visual consistency, accessibility, and efficiency across the product ecosystem, reducing clutter.
Ensuring consistency & improved product usability by simplifying navigation flows and implementing intuitive patterns, to help increase user engagement
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Sr UX/UI Product Designer eLearning
| 11/2021 - 07/2022
Hatch Early Child Education - hatchearlylearning.com | Coaching Platform - coaching.com |
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• Supporting the ongoing evolution and merger of multiple e-learning products into one
Brand. Creating a Brand Identity & enhancing the
user experience across all products to help create friendly interactions and intuitive
experiences.
• Maintaining design system components to ensure consistency. Support discussions with
engineering to ensure a common understanding
of the outcomes. Sharing feedback and design recommendations to help create friendly
interactions and intuitive experiences.
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Sr UX/UI Product Designer
| 01/2017 - 10/2021
BlackBerry
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• Multichannel Collaboration- Worked across different channels in the company: designing for IoT, Cybersecurity Privacy, Productivity, and Gamification. Navigated between business goals and technical constraints by proposing customer-driven alternatives backed by usability insights and stakeholder alignment.
• Holistic Considerations for human factors, user research/ usability, and accessibility
Create user-centered and intuitive Design solutions to simplify complex data structures & optimize user workflows.
Including responsive web & mobile (IOS/ Android) for customer-facing platforms and applications. Considering accessibility & ensuring a cohesive experience across various devices and platforms.
• Ensuring a consistent & delightful user experience while considering platform-specific design guidelines and maintaining a unified brand identity.
• Leading a Design System across all products & developed design system guidelines for accessibility and visual aesthetics in both dark and light backgrounds.
• Conducting case studies & research to address challenges related to dark & light theme usage.
• Comprehensive Design considerations from information architecture, user flows, wireframes, UI components, infographics, and data visualizations.
• Conceptual Prototyping - Collaborated with the innovation team to generate conceptual prototypes for new features and products.
• Supporting the Engineering team and ensuring effective implementation.
• Visual Data Representation Collaborate with cybersecurity teams to translate data insights into visually compelling graphics.
Design engaging and informative infographics and data visualizations to simplify complex concepts.
Crafted a tailored experience for first-time users, including intro screens, empty-data visualization, iconography with a tutorial and helpful tool-tip system.
• Brand Guidelines - provided occasional support to the Brand team by contributing to product design guidelines and company branding materials.
• Mentorship and Guidance for junior colleagues - by understanding the design problems that need solving and offering Guidance and feedback to support their work.
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UX Research | UI Design | Visual Designer - Contract
| 01/2016 - 12/2016
Compass Group Studio [Mayo Clinic, TJX, Companies, Toronto Zoo]
Scotia Bank
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Working part of the Universal Lab team- supporting Scotiabank's mobile App. Designing wireframes and interactive prototypes for a facing
iPad application that redefines the future of banking for self-service. Using research-informed information, architecture & interaction
patterns to simplify complex workflows with a focus on product growth, customer registration, account management & subscriptions.
Collaborate with business team members to define requirements and establish user goals, objectives, and success metrics to ensure
product success. Design user-centered experiences through usability research and design thinking for mobile, tablet, web, and kiosk
platforms. Include journey maps, personas, wireframes, UI elements, illustrations, iconography, and interactive kiosks.
Occasionally assisting with video and sound editing for promos. Collaboration with engineering teams to understand the technical
constraints. With exposure to Agile methodologies.
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Interactive Digital Designer
2D Illustrator | 3D Design
| 2010-2014
Design Agency |
Media & TV | Events & Exchibitions | e-Commerce & Retail
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• Contributed as a designer within a Design Agency, Photography, and Exhibition Studio, working with international clients across
Europe and North America.
• Involved in projects across all areas of communications: Print, Web, Online, 3D & 2D graphics. Creating well-rounded designs that
match everybody`s high standards - both clients and internal stakeholders.
• Collaborating closely with cross-functional teams—including copywriters, photographers, creative directors, developers, and
producers. Finding creative solutions for designs that communicated with the target audience and the brand's guidelines.
• Create digital assets such as web pages, banners, newsletters, icons, & interactive graphics that strengthen brand presence and
engage users globally. Integrate localization and cultural adaptation, with designs published in 22+ languages.
• Extended contributions beyond design into video production and motion graphics, assisting producers with editing, effects, set
design, and visual storytelling for broadcast and exhibitions
Achievement: Contributed to the design of an exhibition for Outsmart Telecom Corporation that was selected through a public
competition and showcased at the 3GSM Mobile World Congress in Barcelona, raising the client's international profile and
demonstrating the studio’s creative leadership.