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Presentation at IxDF on Strategic UX & Design Thinking



My Role

Co-Leader of IxDF Jersey City

Industry

IxDF - Interaction Design Foundation


Overview:

I had the opportunity to present as part of the IxDF Organisation — sharing the core elements of a strong UX Case Study and how to approache UX strategy, visual design, and accessibility in complex data loaded products.

I believes that design is not just about pixels—but about people, systems, and clarity. As part of the IxDF Jersey City chapter, I led a session on Strategic UX and Design Thinking through the lens of case studies. This presentation unpacked how storytelling, research, and user empathy shape impactful digital products.

Content

  • What is a UX Case Study?
  • Why Case Studies Matter for Designers?
  • The Core Elements of a Strong UX Case Study.
  • Challenge - What problem this case study solving?
  • Research Ideation & Strategy - What Design approach to take ?
  • User Journey Insight - When Excitement Meets a Dead End!
  • UX Architecture & Prototyping.
  • UI & Visual Design.
  • Results & Feedback - What Changed!?
  • Key Takeaways & Learnings.

ixd user flow

ixd user flow

ixd user flow

ixd user flow

ixd user flow


ixd user flow


ixd user flow

ixd user flow

ixd user flow

ixd user flow

ixd user flow

ixd user flow

ixd user flow



My Reflection as a Mentor and What This Taught Me

Being a designer is more than solving problems—it’s about how I approach them, who I collaborate with, and how I bring people together along the journey. My work is always rooted in strategy and empathy to deliver solutions that feel intuitive and meaningful. While I am deep in user research and prototyping, something equally important happening in parallel

Every visual and interactive element is part of a bigger narrative, crafted with intent. Whether it’s mapping a complex system, simplifying flows, or designing micro-interactions that reduce friction. I approach each project with a systems mindset and a collaborative spirit. I’m often the bridge between business objectives, user needs, and creative execution.

From large-scale mobile applications to admin platforms and internal tools, I’ve worked across disciplines to build experiences that are not only visually engaging but strategically aligned and accessible.

If you’re building a product that demands clarity, creativity, and thoughtful execution—and looking for someone who brings structure to ambiguity and energy to collaboration—I’d love to connect.


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